A photo we can publish
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Transparent or plain white background.
A cut-out PNG or WebP is best. A plain white background (like web shop photos) is removed
automatically. The image is shown on both light and dark pages, so any other backdrop looks wrong.
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As high resolution as you can get.
At least 1000 px tall, and more is better — we scale it down, never up.
Don't enlarge a small image; it only gets blurry.
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Straight from the front.
Upright and centred, the whole can or bottle in frame, label readable, nothing cropped off.
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Even light, no flash.
Avoid hard shadows, glare on the metal and reflections of the room or of you.
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Nothing else in the picture.
No hands, glasses, price tags, shelves or backdrop.
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The original file — not a screenshot, not a crop from a web page, not a photo of a screen.
You don't need to crop it yourself. As long as the background is transparent or plain white,
we remove it and trim the empty space around the product automatically when you upload.
A press photo from the brewery is usually the best source, and most of them are happy to send one.
If a phone photo is all you have, upload it anyway — a decent photo beats an empty slot,
and we can clean it up.